People who do not know much about email marketing are often curious about why this technique is still being used. It is assumed that spam ruined this type of marketing and it is also thought that social networking has replaced it. Online marketing case studies have proved that email marketing does indeed work and that it is very effective. Marketing via email generated a return on investment (ROI) of $43.62 for each dollar spent in 2009 and the expected figure for 2010 is $42.08. These numbers show that email marketing actually outperforms other direct marketing methods.

By employing an e-mail marketing company, you will be given sophisticated tactics that will drive sales for ensuring a successful campaign. These companies use advanced methods to increase the chances that your emails get opened and offer you monthly plans for sending out unlimited emails. These professionals know that there are certain times, days and headings that tend to bring the greatest responses.

An email marketing company will offer you services such as an auto responder wherein messages are sent out at pre-determined times. This is a great way to stay in touch with your customer base by keeping your brand fresh in their minds.